Lead generation and sales systems from one team, so nothing is lost between vendors.
AI-Native B2B Marketing and Sales Consultants
Analytics, engineering and AI applied to generate enquiries and build systems that track every one to its outcome.
Engineering is in-house, so recommendations become working systems, not slides.
Your accounts, your CRM, your domains. The asset stays yours whether or not we stay.
Four practices, eighteen services
How the work is organised
Web & Search
Everything a buyer finds when they go looking, and turning that visit into an enquiry.
Campaigns & Outbound
Demand you go out and create, rather than wait for.
Enquiry & Sales Systems
What happens after the enquiry arrives. The practice almost no agency offers.
Analytics & Engineering
The practice underneath the other three: what the data says, and the systems built on it.
Try your own numbers
What the leak costs you
Illustrative. Assumes 30% close rate on reached enquiries. Your first call includes the actual calculation.
Why us over a bigger agency
We analyse deeper
Keywords by buying intent. First-party tracking. Deal and email data examined properly.
We understand the business
Optimised on margin, order value and sales capacity, not traffic.
We build the fix
Engineering is in-house. The analysis ends in a working system, not a slide.
The difference, row by row
Typical agency vs. us
AI-native, honestly
Where we use AI, and where we do not
Agents that qualify before a person is involved
WhatsApp layer that qualifies enquiries and passes only real buyers to the CRM. Running daily, not in a demo.
Integrations that ship in days, not quarters
We build with AI in our own workflow, so a custom connector is days of work, not a quarter.
Reading data too large to read by hand
Classifying thousands of keywords by intent and finding where deal threads stall.
The parts that go wrong when automated
Technical content stays human. Outbound copy is not generated at volume. Deal judgement stays with your salesperson.
Who we work with





I've been working with CrossNibble since 2017. Their ability to analyze situations, solve complex problems, and translate insights into actionable strategies has made them an invaluable collaborator.
What I value most is his ownership. He doesn't just complete tasks, he thinks about what will move things forward and acts on it.
They delivered a website that satisfies our requirements while covering UX and SEO guidelines, with valuable suggestions for a customer-centric design.
Tell us where it is not working
The first call is thirty minutes. No deck. If we are not the right fit, you will hear it on that call. Worth asking early whether your category is still open.


